Goy (plural: goyim) is the standard Hebrew biblical term for a "nation", but has also acquired the meaning of "someone who is not Jewish" (synonymous with gentile). In the context of its alt-right usage, the term is used in order to reinforce the idea of an International Jewish Conspiracy. A common alt-right "joke" is to reply to assertions of shadowy Jewish puppet-masters by saying: oy vey, the goyim know, shut it down!
Those in the alt-right will refer to a non-Jewish person who opposes anti-Semitism as a "good goy". The implication is that they are unknowingly serving the eeeeevil Jewish conspiracy.
- What HuffPo Meant With ‘Goy, Bye!’ Headline On Bannon — And Why Twitter Hated It The Forward. August 18, 2017.
- WATCH: Anti-Semitic ‘Alt-Right’ Slogan Flies At Pro-Trump Rally The Forward. March 29, 2017.